THE MOST EXPENSIVE SUBSTANCE KNOWN TO MAN

Almost forgot! Just posted this week’s diary but neglected to give the answer to the question I posed at the end of last week’s Weekly Car Diary (10th February). The question was: “What is the most expensive substance known to man?”. The answer is (obviously) the Ben & Jerry’s ice cream at our local cinema. It is outrageous! A ridiculously large amount of money for a ridiculously small amount of B&J’s finest. The question wasn’t totally random as it followed my comments on Hacksaw Ridge and La La Land but no-one caught on. I have tried wearing a tall hat to the cinema and sneaking in some supermarket-purchased ice cream but that did not have a happy ending. Sitting watching a film with Chunky Monkey trickling down your back detracts from the movie experience.

bjs
At our local cinema, you would need a second mortgage for this amount!

Here’s a little known fact about cars and Ben and Jerry’s for you……

McLaren famously lined the engine bay of its legendary road car, the F1, with gold foil to act as a heat shield. What is less well known is that Bugatti wanted to go one better in terms of expense and exclusivity when designing their mega-car, the Veyron. So they planned to use Ben & Jerry’s ice cream for the same purpose but, in order to preserve that exclusivity, only Ben & Jerry’s purchased from cinemas was to be used. Not only does ice cream have obvious cooling properties but the use of Ben & Jerry’s would give Bugatti customers something that McLaren was not able to offer with its low-rent gold foil. Yes, Bugatti customers would have the opportunity to personalise their Veyron by choosing their own flavour of Ben & Jerry’s – Chocolate Chip Cookie Dough, Cherry Garcia, Peanut Butter Cup, Phish Food, Save Our Swirled etc. Comparing choice of flavour would have been a hot topic of conversation at Veyron owners club meetings on a Tuesday evening in the Dog and Duck. The envy of their McLaren counterparts. Alas, Bugatti ultimately dropped its plans to use Ben & Jerry’s due to certain practical difficulties and on the grounds of cost (not even Bugatti’s extravagant budget for the Veyron could stretch that far).

veyron

Colin

 

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3 thoughts on “THE MOST EXPENSIVE SUBSTANCE KNOWN TO MAN”

  1. It might be expensive in the cinema, but I found it worthwhile in Vermont where we had it daily for 3 days! And, anyway, it is a premium ice cream 😊

    Btw, I’ve started liking the one from cold stone creamery off late.

    Like

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